The sound of the ringing alarm clock is definitely not my cup of tea on early Sunday mornings. And it sounded especially evil last weekend when the good old Saturday evening full of philosophical conversations with friends had lasted till the sunrise, as usual, and the soft scrabble of the rain on the window sounded somnolently like a melodic lullaby.
After being able to unchain myself from the soft down pillow and spending 20 minutes for the everyday routine of “what to wear??” I was still fortunate enough to find some time to make a take-away tea, as it turned to be a lifesaver during that day. So, there I finally was, on early Sunday morning walking along the street… Fortunately the heavy rain had stopped, but as I´m blessed with really curly hair, then even the slightest humidity and fog are not my best friends! So, if Aet and Kenneth hadn´t stopped their taxi and taken me along, I would have arrived to the destination looking pretty much like Diane Ross… :)
But where were we going? It was one of the most important days during the fashion season: taking the image photos of Ivo Nikkolo´s AW collection. The first stop was the hair studio, where we were waited by our model Maša. This gorgeous 180 cm high Slavic beauty with light blue eyes is currently living in Paris from where she arrived to cold and muggy Tallinn just a day before the shooting. We agreed that soft curls and dark smoky eyes are the key elements that help us to achieve the needed image and after numerous cups of coffee we were finally ready for action.
The shooting itself took place in an unrenovated storehouse in Roterman district by the photographer Madis Palm. The place is currently used for the USSR retrospective exhibition ( but I´ll make a whole new post on its own about this unbelievably realistic display:) ). Anyway, less than 14 degrees of Celsius in the unheated rooms and humid rainy weather didn´t really play along with us: Maša quickly started to remind Diane Ross :D, but as this look didn´t really fit into our plans and ideas, we had to refresh the hair more than once, not to mention the low temperature that became almost unbearable for most of us after awhile…thank god for the brave model who managed to keep a stiff upper lip till the end of the day!
But there we were on 13th of June in the summer of 2010, wearing winter jackets and warm scarves, constantly drinking hot tea and trying to finish our important image photos. But as I mentioned before, we were using an exhibition room and it was open to everybody on that day, so at one point we surprisingly discovered that our Eskimo-looking team had become the most popular sight for the visitors, properly dressed for the summertime!